The difference between a franchise opportunity and setting up a business is mainly who is in charge. A franchisee has to report back to the franchisor which he/she wouldn't have to do in their own business. All major decisions are made or approved by the franchisor. Marketing is provided for the franchisee. The franchisee does not have to spend time and money building up the business, gaining the name of the company a good reputation, he/she just has to uphold one which already exists. The franchisee has to pay the franchisor whereas a business owner has no one above themselves to pay.
Popular, well-known names are likely to be in the Oregon area franchise if it succeeds in gaining one because this will help make the franchise successful.
The Premier League may seek to make itself a more well-known name globally and thus offer its franchise to similar companies in other countries. This would mean teams would have more cultural influence, more competition, more players trying to get a place on the team and make the team members more famous.
